The Group

1. Our Profile

The Alton Group consists of several companies (and their subsidiaries) operating in the national and international tourism and accommodation sector.

Its mission is to satisfy its clients and, in order to achieve this aim, it implements its quality management system and the planning of each service according to end-users specific needs.

The Group business activities are:

Alton Group, claiming a twenty-years experience in this sector, was founded in 1998 by Ezio Romani and Enzo Carboni; from 1986 and 1998 they had been respectively general manager and management director of Gestitur Ltd, one of the major players in hotel management in Italy, which among its establishments includes the Pugnochiuso Vacation Centre at Vieste (Apulia), the Roccaruja Vacation Centre at Stintino (Sardinia), the Borca di Cadore Vacation Centre at Cortina (Veneto), the Free Beach Club Village at Costa Rei (Sardinia), the Baia Chia Village at Chia (Sardinia), with more than 9,000 beds and employing 1,500 people, employees and freelancers.

The Group consists of the following companies:

2. Our Mission

Since the beginning Alton Group mission has been to satisfy its clients ensuring in every establishment a high accommodation standard, both for leisure and business tourism.

In order to achieve its aims, the Group implements its quality management system and the planning of each service according to end-users specific needs.

The Alton group in the accomplishment of its mission combines its passion for its business activities and the rules of its target market; the group performances always tend to sense the changes underway and anticipate variations of clients needs, always respecting and protecting its human resources and the environment.

The Group opinion is that the tourism and hotel sector is of prime importance in the Italian economy. In order to ensure a high standard of quality, and thus meet consumers needs the best way, it is essential to cultivate the culture of improvement, which is the indispensable tool to be competitive and to go on the path of a steady growth.

3. Business Activities

The following are the business units of the Alton Group activities:

4. Owned Hotels

Alton Group owns Mercure Rome Leonardo da Vinci Airport, Mercure Nerocubo Rovereto, Palazzo Carletti, Hotel Shardana and Hotel Pila 2000.

Mercure Rome Leonardo da Vinci Airport

The four-star hotel is located at Fiumicino, only 2 minutes from the International Airport "Leonardo da Vinci" and 6 km far from the new Trade Fair. It has 187 rooms, meeting rooms, restaurant, gym, semi-olympic outdoor swimming pool and a large parking. The hotel is managed by the Group.

Website: www.mercureromeleonardodavinciairport.it/en

Mercure Nerocubo Rovereto

The four-star hotel is located in Rovereto, near the city center, Lake Garda, MART museum, Brentonico, the railway station, the A22 highway. It has 101 rooms, wellness center, meeting rooms, restaurant and parking. The hotel is managed by the Group.

Website: www.nerocubohotel.it/en

Palazzo Carletti

The building, a luxurious historic house, is located in the historic heart of Montepulciano (Tuscany) and just a short walk away from Piazza Grande. It overlooks the main street and an impressive view of Val di Chiana (Chiana Valley), Trasimeno Lake and the mountains around Cortona. It has 3 suites and 2 double rooms, each with unique features and frescoes of the 17th and 18th century, a gorgeous common salon area and reserved parking places. The house is managed by the Group.

Website: www.palazzocarletti.it/en

Hotel Shardana

The establishment was purchased in 1998 from the Welfare Fund of Tourism Executives. The four star hotel is located at Santa Reparata Bay (3 km from S. Teresa di Gallura and 1 km from Capo Testa, Sardinia). The hotel, enjoys its location on the beach, has 75 rooms, its own restaurant, bar, swimming pool and amphitheater.

Website: www.clubesse.it/en/strutture/shardana-hotel/

Hotel Pila 2000

The establishment was purchased in 2004 from Pila 2000 Ltd. The three-star superior hotel is located at Pila in the area of Gressan (Aosta Valley), directly on the ski slopes; it has 48 rooms and its own restaurant.

Website: www.clubesse.it/en/strutture/pila-2000-hotel-skiing-holiday-val-daosta/

5. Hotel Management

Alton Group manages the following hotels:

ibis Styles Rome Eur

The four-star hotel is located in the EUR district of Rome, and is directly connected with Massimo Auditorium. The hotel has 191 rooms, meeting rooms, restaurant, beauty farm and a large parking. It strategically complete the Amapa Group accommodation offer in Rome. Planning and design by Studio Giannone & Associated of Toronto. The hotel is managed by the Group.

Website: www.ibisstylesromaeur.it/en

Novotel Rome Eur

The four-star hotel is located in the EUR district of Rome, near the new offices of Microsoft Italy and the Minister of Health. It has 126 rooms, meeting rooms, restaurant, parking, a play areas for kids and gym. It represents one of the most important innovations of the hotel accommodation sector in Rome of the last years. Planning and design by Studio Giannone & Associated of Toronto. The hotel is managed by the Group.

Website: www.novotelromaeur.it/en

Holiday Inn Express Rome–East

The four-star hotel is located in the eastern area of Rome, near A24 highway, the Tiburtina Valley and the new Tiburtina station, that is the new high speed terminal of Rome and the main railway hub in Italy. It has 86 rooms, meeting rooms, garage and parking. The hotel is managed by the Group.

Website: www.exromeast.com/en

Mercure Genoa San Biagio

The four-star hotel is located in the area of Bolzaneto in Genoa, within easy reach of the old town centre, the Aquarium, the airport, the railway station, the A7 highway and the main shopping centres. It has 120 rooms, meeting rooms, restaurant, parking and gym. The hotel is managed by the Group.

Website: www.mercuregenovasanbiagio.it/en

Novotel Florence North Airport

The four-star hotel is located in the business district of northern Florence, near the Airport, the city center, the Firenze Fiera exhibition center, the A1 (E35) highway. It has 180 rooms, meeting rooms, restaurant, parking, outdoor pool, a play areas for kids and gym. The hotel is managed by the Group.

Website: www.novotelfirenzeaeroporto.it/en

Hotel Indigo Milan - Corso Monforte

The four-star hotel is located in the heart of the city. It has 56 rooms, meeting area, restaurant, bar. It ’s a tribute to the beginnings of Italian and Milan fashion in particular. The hotel is managed by the Group.

Website: www.indigomilano.it/en

Mercure Petriolo Siena Terme Spa

The four-star hotel is located in Petriolo, a few kilometers from Siena. It has 84 rooms, wellness center, 2 restaurants, meeting rooms and parking. The hotel is managed by the Group.

Website: www.mercurepetriolosienatermespa.it/en

6. Management and Relaunch of Business

Alton Group dealt with the relaunch, management and marketing of Costa di Sibari Village (Calabria), La Torre Hotel (Piedmont) and Malaspina Hotel (Sardinia).

Costa di Sibari Village

The four star village is located at Sibari (Calabria) and has 145 rooms. It was built by INSUD (Sviluppo Italia) Ltd. Alton Group was in charge of its relaunch.

La Torre Hotel

The four star hotel is located at Sauze d’Oulx (near Turin) and has 114 rooms. Alton Group managed it on behalf of CO.GE.A.M. receivership, which sold it -at a very good price- to GALILEO Ltd of Turin.

Malaspina Hotel

The three star superior hotel is located at Bosa (Sardinia) and has 121 rooms. Alton Group on behalf of the owner developed a management advice and was in charge of its marketing.

Pragelato Village Resort & Spa

The four star superior village is located at Pragelato (Turin) and has 210 rooms and suites. After the management of the Kempinski Group, Amapa Group managed it on behalf of the owner, which sold it to Club Med.

Hotel Lamosa

The four-star hotel is located at Provaglio d’Isea (Brescia, Lombardy), in the heart of Franciacorta area, 2 km from Iseo Lake. It has 71 rooms, meeting rooms, outdoor swimming pool and parking. The hotel is managed by the Group.

7. Company Development and Restructuring

Alton Group was in charge of the erection, restructuring, management and sale of Aureliano Hotel, Alessandrino Hotel, Sabtur Group and Cap Ampelio Grand Hotel.

Aureliano Hotel

The four star hotel is located in Rome, in Aurelia Street and has 58 rooms. Alton Group was in charge of its erection, management and sale.

Alessandrino Hotel

The three star hotel is located in Rome, near Saint Peter and has 26 rooms and 5 residences. Alton Group was in charge of its erection, management and sale

Sabtur Group

Alton Group was in charge of the purchase, restructuring and sale of the activities of Sabtur Group: 1 tour operator, 5 travel agencies, Agrustos Tourist Village in Sardinia, Stella del Sud Village at Palinuro (Campania).

Cap Ampelio Grand Hotel

The four star hotel is located at Bordighera (Liguria) and has 117 rooms. Alton Group was in charge of its purchase, management, change of use and sale.

8. Next Openings

Alton Group plans to open the Magic Hotel, the Movie Movie Cinecittà Roma and the Hilton Garden Inn Padua Center.

Magic Hotel

The four star Magic Hotel is located at Valmontone (50 Km from Rome) and has 145 rooms, all with international features (double king). The establishment is the only hotel located in front of the entrance of Rainbow Magicland theme park.

Movie Movie Cinecittà Roma

The four-star hotel is located steps from Cinecittà Studios tube station wich connect Cinecittà in few minutes with the hearth of Rome, near exit 21-22 of the G.R.A. and few kilometres from Ciampino and Fiumicino Airport’s highway. It has 130 modern rooms, a small conference centre, bar, large parking, fiber Internet. Opening 2019.

Hilton Garden Inn Padua Center

The four-star hotel is located in the heart of the city. It has 130 rooms, meeting rooms, restaurant, gym, parking. Opening 2020.

Courtyard by Marriott Milan East

The four-star hotel is located in the eastern area of Milan. It has 154 rooms, meeting rooms, fitness area, bar & lounge area, restaurant. Opening february 2021.

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